Roles and Responsibilities
- Manage CRM system to track customer interactions, sales pipeline, and marketing campaigns.
- Develop and execute digital marketing strategies across various channels (social media, email, search engine optimization).
- Create engaging content for social media platforms to increase brand awareness and drive website traffic.
- Collaborate with cross-functional teams to launch recent products or services through targeted online advertising campaigns.
- Analyze campaign performance using analytics tools like Google Analytics to optimize future initiatives.