21 Aug
|
Calibre 65 Pte
|
Velachery
21 Aug
Calibre 65 Pte
Velachery
Location: Velachery, Chennai (On-site)
Experience: 5–8 years in brand management, marketing, or related role
Employment Type: Full-time
Calibre 65 is a Singapore-based luxury watch retailer selling worldwide. We are looking for a strategic and hands-on Brand Manager to lead our rebranding efforts, manage our overall brand direction, and support the launch of a current luxury jewelry brand. You will work closely with our Singapore-based marketing team and CEO.
What You’ll Do
- Lead the planning and execution of Calibre 65’s rebranding, including brand positioning, visual identity, tone of voice, and overall brand strategy.
- Define and manage the brand direction for all marketing materials, campaigns, and touchpoints across digital and offline channels.
- Collaborate with the Singapore marketing team to ensure all marketing execution aligns with the brand strategy and guidelines.
- Provide strategic input and creative direction for content, campaigns, social media, email marketing, website, and other brand assets.
- Assist the CEO with personal branding,
including content direction, public presence, and thought-leadership initiatives.
- Support the launch of a new luxury jewelry brand, including brand strategy, positioning, visual identity, and go-to-market marketing plans.
- Develop brand guidelines and ensure consistent application across all platforms, markets, and stakeholders.
- Conduct market and competitor research to identify opportunities, trends, and positioning gaps in the luxury watch and jewelry space.
- Communicate regularly with the Singapore office via WhatsApp and video calls to align on priorities, present plans, and coordinate execution.
- Be both a strategist and a doer: able to design brand and marketing strategies and also execute or closely oversee implementation.
What We’re Looking For
- 5–8 years of experience in brand management, marketing, or a related role, preferably in luxury, lifestyle, fashion, jewelry, or premium retail.
- Proven exp
📌 Brand Manager (Velachery)
🏢 Calibre 65 Pte
📍 Velachery