Growth and Performance Copywriter (Serilingampalle (M))

Growth and Performance Copywriter (Serilingampalle (M))

21 Aug
|
Leading
|
Serilingampalle (M)

21 Aug

Leading

Serilingampalle (M)

ROLE SUMMARY


We’re looking for a performance -first copywriter, not a “brand writer.”




Your job is simple:
Write copy that converts, lowers CAC, and scales revenue


You will work closely with:


• Growth team


• Creative team


• Founders




WHAT YOU WILL OWN (KRAs)


1. Ad Copy That Converts


Write:
• Hooks (primary focus) • Primary text • Headlines


For:

• Meta Ads
• Google Ads
• YouTube
• Email/Whatsapp


Output: • 30–50 copy variations/week




2. Creative Testing Engine


Generate:
• Multiple angles per personas


Continuously:
• Test
• Iterate
• Kill weak copy




You are responsible for:
“What messaging is working and why”




3. Persona -Led Messaging


Translate:


• Male vs Female psychology


• Pain vs aspiration


Into:
• Hooks
• Scripts
• Landing page copy




4. Funnel Copy Optimization


Improve:
• CTR (ads)
• CVR (landing pages)




5. UGC Script Writing


• Write:
• 10–15 scripts/week


• For:
• Influencers
• UGC creators




6. Performance Analysis (CRITICAL)


Analyze:
• Which hooks work
• Which messaging fails


Turn insights into:
• Current copy








KPIs (HOW YOU’LL BE MEASURED)


Core Metrics


1. CTR (Click Through Rate)
• Target: +20–40% improvement over baseline


2. CAC Impact
• Contribution to: Lower CAC via better creatives


3. Winning Hook Rate
• Target: 20–30% winning rate


4. Creative Output Velocity
• 30–50 copy variations/week


5. Conversion Rate (Landing Page)
• Improvement in CVR via copy


6. Testing Speed
• Time taken: Target:< 5 days cycle


Requirements

WHAT “GOOD” LOOKS LIKE




• Writes hooks that stop scroll


• Understands:
• Pain psychology
• Indian consumer nuance


• Thinks in:
• Angles
• Variations


• Not attached to ideas




MUST HAVE SKILLS


• Strong understanding of:
• Meta ads
• D2C funnels


• Experience with:
• UGC scripts
• Performance marketing




BONUS (BIG PLUS)


• Experience in:
• Health / wellness category


• Understanding of:
• Pain psychology


• Ability to:
• Read ad performance data




COMPENSATION
• Competitive (based on experience)
• Performance -linked incentives (recommended)




FINAL NOTE (THIS IS IMPORTANT)
Driving business outcomes through words


📌 Growth and Performance Copywriter (Serilingampalle (M))
🏢 Leading
📍 Serilingampalle (M)

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