Job Summary

Drive digital revenue by converting DSIJs existing customer/prospect database, website traffic and registered users into leads, subscribers and cross-sell/up-sell opportunities through CRM, lifecycle marketing, automation, performance marketing, conversion optimisation and analytics.

Key Responsibilities
Own the traffic registration nurture lead sale funnel and identify conversion prospects.
Segment customers, prospects and registered users and execute targeted email, WhatsApp and SMS campaigns.
Build automated CRM/lifecycle journeys, lead scoring, nurture, re-engagement, renewal and upsell campaigns.
Analyse funnel performance and optimise landing pages, forms, CTAs, offers and checkout journeys.
Conduct A/B testing across audiences, messaging, offers and customer journeys.
Track campaign performance, source-wise leads, conversions, CAC, CPL, ROI and revenue attribution.
Manage and optimise Google Ads, Meta Ads and retargeting campaigns where commercially viable.
Use GA4, GTM,



CRM and analytics tools to convert data into actionable growth recommendations.
Work closely with Product, Technology and Sales teams to improve lead quality and conversion.
Continuously identify current opportunities for database monetisation, automation and digital revenue growth.

Candidate Requirements
47 years of experience in Growth Marketing, CRM/Lifecycle Marketing, Performance Marketing or Marketing Automation.
Robust hands-on experience in CRM, database marketing, customer segmentation and lifecycle campaigns.
Experience with email, WhatsApp, SMS, lead nurturing and marketing automation.
Strong understanding of conversion funnels, CRO, A/B testing and marketing analytics.
Working knowledge of GA4 and Google Tag Manager.
Hands-on knowledge of Google Ads and Meta Ads; LinkedIn/YouTube Ads will be an advantage.
Experience generating measurable revenue from an existing customer/prospect database.
Experience in subscription, financial ser

📌 Manager Growth, Crm & Performance Marketing Pune
🏢 Talent Corner HR Services
📍 Pune