Job Description – Digital Marketing Specialist / Performance Marketer

Job Title: Digital Marketing Specialist / Performance Marketer
Experience: 2+ years
Employment Type: Full-time
Location: Vennala, Kochi, Kerala
Department: Marketing

About the Role

We are looking for an experienced and results-driven Digital Marketer with solid expertise in Meta Ads, lead generation, campaign optimization, and digital marketing tools.

The ideal candidate should have hands-on experience creating, scheduling, managing, and optimizing Facebook and Instagram advertising campaigns, with a proven ability to generate high-quality leads at an efficient cost.

Key Responsibilities
- Plan, create, schedule, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
- Develop lead-generation strategies focused on quality leads, conversions, and ROI.
- Set up and optimize Meta Ads Manager campaigns, including:
- Lead Generation campaigns
- Conversion campaigns
- Traffic and engagement campaigns
- Retargeting campaigns
- Custom and Lookalike Audiences
- Create and manage ad sets,



audiences, budgets, placements, creatives, and bidding strategies.
- Continuously monitor campaign performance and optimize CPL, CTR, CPC, conversion rate, and lead quality.
- Test different ad creatives, copy, audiences, offers, placements, and campaign structures through A/B testing.
- Manage daily/weekly campaign budgets and scale successful campaigns while controlling costs.
- Set up and monitor Meta Pixel, Conversions API, events, and conversion tracking where required.
- Analyze lead quality and coordinate with the sales team to identify which campaigns are generating genuine business opportunities.
- Build and optimize retargeting funnels for website visitors, social media users, video viewers, and previous leads.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated with changes to Meta Ads, algorithms, targeting options, privacy policies, and advert

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