Job Description – Marketing Manager

Location: Pune

Department: Marketing

Designation: Marketing Manager

Experience: 7–10 Years
Key Responsibilities
1. Marketing & Branding
- Develop and execute marketing strategies aligned with business objectives.
- Manage overall brand positioning and ensure consistency across digital and offline platforms.
- Coordinate with creative, digital, PR, media, and marketing agencies.
- Plan and execute campaigns, launches, and brand initiatives.
2. Lead Generation
- Develop strategies to generate qualified leads for the Sales team.
- Coordinate Meta, Google, LinkedIn, and other digital campaigns.
- Monitor CPL, lead quality, conversions, and campaign ROI.
- Explore current lead-generation channels, partnerships, and collaborations.
3. Marketing Collaterals
- Take ownership of all marketing collaterals and ensure they are always updated and readily available.
- Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.




- Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.
4. Website & SEO
- Manage and coordinate the company's website with external agencies.
- Ensure website content, project pages, images, portfolios, and information are updated.
- Coordinate website improvements, landing pages, and lead-generation initiatives.
- Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.
5. Events & Exhibitions
- Plan and manage CREDAI expos, exhibitions, and industry events.
- Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
- Manage pre-event, event-day, and post-event marketing activities.
- Track leads and ROI generated through events.
6. Agency & Vendor Management
- Manage marketing, creative, digital, SEO, website, PR, production, and event agencies.
- Coordinate with designers, photographers, videographer

📌 Marketing Manager (Pune)
🏢 MatchLab Talent
📍 Pune