About ArtyCraftz

ArtyCraftz is an ecommerce brand offering home decor, handcrafted products, traditional Indian art, gifting products and lifestyle products. We are looking for a hands-on Senior Digital Marketing Specialist who can take ownership of our digital growth and help us increase profitable online sales.

Key Responsibilities

Performance Marketing
- Plan, execute and optimize Google Ads campaigns.
- Manage Search, Shopping and Performance Max campaigns.
- Manage Meta Ads campaigns.
- Monitor ROAS, CPA, CPC, CTR, conversion rate and revenue.
- Allocate budgets based on campaign and product performance.

Ecommerce Growth
- Work closely with Shopify and product teams.
- Identify high-potential products and collections.
- Improve product and collection page conversion.
- Develop strategies to increase AOV and repeat purchases.
- Analyse the complete customer funnel.

Analytics & Tracking
- Manage GA4, Google Ads conversion tracking and Google Tag Manager.
- Monitor Shopify and GA4 data.




- Identify discrepancies in conversion tracking.
- Build meaningful performance reports.

SEO
- Keyword research.
- Product and category SEO.
- On-page optimization.
- Internal linking.
- Google Search Console monitoring.
- Basic technical SEO.

Google Merchant Center
- Product feed optimization.
- Diagnose product disapprovals.
- Improve Shopping product titles and attributes.
- Monitor feed quality.

Reporting
- Prepare weekly/monthly marketing reports.
- Identify problems and opportunities.
- Present actionable recommendations to management.

Pay: ₹45,000.00 - ₹56,200.84 per month

Benefits:
- Versatile schedule
- Paid sick time
- Paid time off

Ability to commute/relocate:
- Banashankari, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Digital marketing: 2 years (Required)

Work Location: In person

📌 Senior Digital Marketing Specialist (Banashankari)
🏢 ArtyCraftz
📍 Banashankari