Description
Salesforce is looking for a driven and strategic Field Marketing Lead to own field marketing for one of our core Salesforce products across South Asia and ASEAN. This is a high-impact role focused on one core mission: driving pipeline generation for the sales organization. You'll partner closely with sales, product marketing, and demand generation teams to design and execute integrated marketing programs that create, accelerate, and convert pipeline across the region.

Key Responsibilities
- Own the field marketing strategy and execution for the assigned Salesforce product/cloud across South Asia and ASEAN (India, Sri Lanka, Bangladesh, Nepal, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Brunei, Cambodia, Laos, Myanmar, and other markets as applicable).
- Build and execute an integrated marketing plan (events, campaigns, digital, ABM, partner marketing) directly tied to sales pipeline and revenue targets.
- Partner with regional and global sales leadership to understand pipeline gaps, target accounts, and priority segments,



translating these into targeted marketing programs.
- Plan and deliver a mix of always-on demand generation programs and flagship in-person/virtual events (e.g., executive roundtables, industry forums, product-led events) across both South Asia and ASEAN markets.
- Collaborate with Product Marketing to localize global messaging, positioning, and campaigns for diverse South Asia markets.
- Work with Digital Marketing, ABM, and Partner Marketing teams to build multi-channel campaigns that support pipeline goals.
- Track, measure, and report on marketing-sourced/influenced pipeline, campaign ROI, and program effectiveness across the region; continuously optimize based on data.
- Manage regional marketing budget and vendor/agency relationships to ensure effective, high-impact spend across multiple countries.
- Act as the primary marketing point of contact for sales leadership across South Asia and ASEAN, ensuring tight

📌 Field Marketing Manager, INDIA (Bengaluru)
🏢 SalesForce-ad
📍 Bengaluru