Role & responsibilities
- Manage and maintain official social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop and execute social media content calendars aligned with organizational goals and campaigns.
- Create engaging posts, captions, reels, stories, videos, and other digital content.
- Coordinate with internal departments to collect information, achievements, events, announcements, and other content requirements.
- Monitor social media trends, audience preferences, and competitor activities.
- Plan and execute social media campaigns to improve reach, engagement, and brand awareness.
- Coordinate with graphic designers, photographers, videographers, and external agencies for content creation.
- Ensure all content follows the organizations branding, communication guidelines, and approval processes.
- Respond to comments, messages, and audience interactions professionally and promptly.
- Track and analyze social media performance using platform insights and analytics tools.
- Prepare periodic reports covering reach, engagement,



followers, content performance, and campaign results.
- Support event coverage through photography, videography, live updates, and post-event content.
- Stay updated on emerging social media platforms, formats, algorithms, and digital marketing trends.
- Perform other communication and digital marketing activities assigned by the management.

Preferred candidate profile
- Qualification: Bachelor’s degree in Mass Communication, Journalism, Marketing, Digital Marketing, Visual Communication, or a related field.
- Experience: 1–3 years of relevant experience in social media management, digital marketing, content creation, or communications.
- Freshers with strong social media portfolios and relevant skills may also be considered.
- Strong written and verbal communication skills.
- Valuable command of English; Tamil knowledge will be an added advantage.
- Creative thinking and strong content de

📌 Walk-in || Executive Social Media (Chengalpattu)
🏢 SRM Institute of Science and Technology
📍 Chengalpattu