Role: SEO Specialist

Level: Senior Executive/Assistant Manager

Location: Gurugram

Reporting To: Manager - SEO

About the function:

The Marketing function at MakeMyTrip is responsible for building a robust brand presence, driving customer acquisition, and maximizing engagement across all channels. By combining creativity with data-driven insights, the team designs and executes targeted campaigns that deliver measurable business impact. Within this, the Performance Marketing team spearheads customer acquisition and growth initiatives across key business verticals, including Ground Transport (Buses, Cabs & Trains), Holidays, Forex, and Gift Cards. By combining expertise in keyword research, content optimization, and technical SEO, the function aims to increase organic traffic, revenue, improve search engine rankings, and support our overall business goals, with a particular focus on driving growth for MakeMyTrips Emerging lines of business.

About the role:

As an SEO Specialist,



you will be responsible for optimizing the website and its content to achieve higher search engine rankings and increased traffic. You will work closely with the Product, Tech, Content, and Revenue teams to create and execute SEO strategies that align with our business goals. Your role will require both technical expertise and strategic thinking to strengthen our SEO efforts, including keyword research, on-page optimization, and performance analysis.

What will you be doing:
- SEO Strategy & Optimization: Manage end-to-end on-page and off-page SEO initiatives for assigned lines of business, including optimizing website architecture, content, internal linking, and other ranking factors to improve search visibility, keyword rankings, and organic traffic.
- Technical SEO & Platform Management: Partner with development teams to implement SEO best practices across new features and code releases, manage webmaster tools and notifications, monitor site health, and ensure technical SEO excellence.

📌 Serach Engine Optimization (Gurugram)
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