About Anixon Consulting

Anixon Consulting is a business consulting and technology implementation company helping growing businesses build structured, scalable sales and business systems powered by Zoho. As we enter our next phase of growth, we are building a predictable B2B Growth Engine to identify the right businesses, create meaningful conversations, generate qualified Exploration Calls, and build a sustainable revenue pipeline.

We are looking for a
Growth Lead - B2B Demand Generation
who can take ownership of building and operating this engine.

The Role

This is a
hands-on growth role
, not a traditional marketing management position.

You will work closely with the Founder to build Anixon's B2B demand-generation capability from the ground up.

Your responsibility will span the complete journey:

ICP → Target Accounts → Outreach → Engagement → Conversation → Exploration Call → Qualified Chance

The role requires someone who is comfortable both
thinking strategically and executing personally
.

Key Responsibilities

1. ICP & Target Account Development




- Define and continuously refine Ideal Customer Profiles (ICPs)
- Research and build high-quality target account lists
- Identify relevant decision-makers and buying stakeholders
- Develop account segmentation and prioritization models
- Build targeted prospect lists using LinkedIn Sales Navigator, Apollo and other research tools

2. B2B Outbound & ABM
- Design and execute multi-channel outbound campaigns
- Build LinkedIn, email and follow-up sequences
- Develop account-based outreach strategies
- Test different messaging, offers and audience segments
- Create personalized approaches for high-value target accounts

3. Demand Generation
- Develop campaigns designed to generate relevant business conversations
- Work across outbound, content, webinars, events, partnerships and other growth channels
- Experiment with new acquisition channels
- Build repeatable demand-generation playbooks

4. Content & Distributi

📌 Growth Lead (Noida)
🏢 Anixon Consulting
📍 Noida