We are looking for an experienced and result-driven Senior Manager – E-commerce and Digital Marketing (Healthcare) to join our team for Himalaya Wellness As a Senior Manager at our company, you will be responsible for setting up, implementing and scaling up the E-commerce and overall digital marketing strategy. It’s a people manager role leading E-commerce scale up and digital marketing for platforms and HCPs
Role reporting: General Manager – Marketing (Healthcare)
Responsibilities
- Build, plan and implement the overall digital marketing strategy for Healthcare division and manage all digital marketing channels of Himalaya Wellness Brands
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Stay up to date with the latest technology and best practices in the market
- Prepare and manage a digital marketing budget with paid and non-paid media
- Manage and improve online content, considering SEO and Google Analytics
- Identify trends and insights,
and optimize spend and performance based on the insights
- Brainstorm recent and creative growth strategies with Senior Management
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create brand communication materials
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Monitor competition and provide suggestions for improvement
- Ensure on-time campaign content development/production for all brand/TAs
- Responsible for the managing the production of all digital assets like CLM content, FuE and Websites with GTM Services /DPH/ Local creative agency.
- Platform process owner for Veeva vault/Internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement plat