We are looking for a Performance Marketer to join our team in Calicut. The ideal candidate should have hands-on experience in Meta Ads, a robust analytical mindset, and the ability to manage advertising budgets while consistently delivering measurable results.
Key Responsibilities
Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
Monitor campaign performance and optimize campaigns to improve ROI, leads, conversions, and overall results.
Conduct audience research, targeting, and campaign segmentation.
Analyze campaign data and identify opportunities for improvement.
Manage and optimize advertising budgets effectively.
Create and test different ad creatives, copy, audiences, and campaign strategies.
Track key performance metrics such as CPL, CTR, CPC, CPM, ROAS, and conversions.
Prepare regular performance reports and provide actionable insights.
Stay updated with the latest Meta Ads trends, features, and best practices.
Requirements
Minimum 1 year of experience in Performance Marketing.
Strong hands-on understanding of Meta Ads and Google Ads.
Positive knowledge of campaign setup, targeting, optimization, and reporting.
Robust analytical and problem-solving skills.
Ability to manage advertising budgets and deliver measurable results.
Good understanding of digital marketing funnels and lead generation.
Excellent communication and teamwork skills.
Immediate joiners are preferred.