Job Summary

The Marketing Officer is responsible for supporting and executing marketing activities, generating leads, promoting the organization's products/services, coordinating campaigns, managing customer interactions, and contributing to business growth and brand visibility.

Key Responsibilities1. Marketing Activities
- Implement marketing plans and strategies at the branch/local level.
- Conduct promotional activities to increase brand awareness and customer reach.
- Identify potential customer segments and current business opportunities.
- Support the planning and execution of marketing campaigns and events.
- Monitor local market trends and competitor activities.

2. Lead Generation & Business Development
- Generate leads through field visits, digital campaigns, referrals, events, and other marketing channels.
- Identify and approach prospective customers.
- Follow up with leads and coordinate with counsellors/telecallers and sales teams.
- Support lead conversion and achievement of branch business targets.
- Maintain a healthy and updated sales/lead pipeline.

3.



Field Marketing
- Conduct visits to potential customers, institutions, companies, partners, and other relevant locations.
- Build and maintain relationships with local stakeholders.
- Participate in exhibitions, seminars, promotional events, and awareness programs.
- Distribute promotional materials and communicate product/service benefits effectively.

4. Customer Relationship Management
- Interact professionally with existing and prospective customers.
- Understand customer requirements and communicate them to the relevant team.
- Support customer acquisition and retention activities.
- Collect customer feedback and market insights.

5. Campaign & Brand Promotion
- Coordinate branch-level promotional campaigns.
- Ensure proper use of marketing materials and brand communication.
- Coordinate with the central marketing team for campaigns and promotional requirements.
- Track campaign responses and pro

📌 marketing officer (Tirupati)
🏢 Godavari Global university
📍 Tirupati