Designation: Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Location: Siliguri, West Bengal

Reporting to: Regional Sales Manager (RSM)

No. of positions: 1

Key Skills
- Territory & Distributor Management
- New Market Development & Expansion
- Team Handling & Coaching
- Sales Planning & Execution
- Sales Analytics & Reporting

Key Requirements
- Graduate in any discipline (MBA preferred)
- 10-15 years of FMCG sales experience in Food Products
- Minimum 2+ years of team handling experience as ASM / TSM / Equivalent role
- Proven experience in distributor appointment and recent market launch
- Consistent track record of achieving sales and distribution targets
- Strong execution capability in sales planning and market development

Key Responsibilities
- Deliver monthly, quarterly, and annual sales targets for the assigned territory
- Launch new markets and expand business in uncovered / underdeveloped areas
- Identify, appoint, and develop distributors (DBs) to ensure strong distribution network
- Ensure availability, visibility,



and distribution of focus SKUs across General Trade channels
- Lead, coach, and monitor Territory Sales Executives (TSEs) to improve productivity and performance
- Plan and execute trade schemes, market activations, and promotional activities
- Track competitor activities, pricing, and market trends; share actionable insights
- Ensure timely collections and maintain control over outstanding as per company credit policy
- Drive numeric and weighted distribution across urban and rural markets
- Conduct regular market visits, joint working, and distributor business reviews
- Monitor secondary sales, stock health, and product freshness in the market
- Build strong relationships with key retailers, wholesalers, and trade partners
- Ensure adherence to company systems, sales processes, and reporting discipline

Interested can shoot the resumes to [email protected]>

📌 Area Sales Manager (Siliguri)
🏢 Elite Foods
📍 Siliguri