Key Responsibilities
Event Execution: Plan and manage local below-the-line (BTL) marketing activities, canopy setups, and corporate engagement events. [1]
Lead Generation: Build active pipelines and high-quality leads for the primary customer acquisition teams. []
Vendor Management: Source and coordinate with local vendors to keep on-ground marketing activities cost-effective and operationally smooth. []
Relationship Building: Foster robust business-to-business and client interactions to boost customer retention and product cross-selling. [1]
Eligibility & Skills Required
Education: A graduate degree in any discipline from a recognized institution. []
Experience: Generally 2 to 5 years of hands-on background in customer engagement, event management, or direct sales acquisition within banking and financial services. []
Core Competencies: Solid localized communication, interpersonal networking, creative campaign ideation, and structured on-ground planning. []