Airsoft Gun India Pvt. Ltd. is looking for a Performance Marketing Manager to scale online sales and generate high-quality leads through paid digital campaigns.
The ideal candidate should have hands-on experience managing Google Ads, Meta Ads, and YouTube Ads, with a robust understanding of ROAS, CPA, conversion tracking, and campaign optimization.
Key Responsibilities
Plan, launch, and optimize Google Ads, Meta Ads, and YouTube Ads.
Generate qualified leads and increase online sales.
Improve ROAS and reduce CPA/CPL.
Test different ad creatives, audiences, and landing pages.
Manage remarketing and retargeting campaigns.
Track campaigns using Google Analytics, Meta Ads Manager, and Google Tag Manager.
Coordinate with content and design teams for high-performing creatives.
Prepare weekly and monthly performance reports.
Manage advertising budgets efficiently.
Monitor digital advertising trends and platform policy changes.
Requirements
2+ years of experience in Performance Marketing.
Robust hands-on experience with Google Ads and Meta Ads.
Knowledge of GA4 and Google Tag Manager.
Understanding of conversion tracking, pixels, and event setup.
Experience with A/B testing and campaign optimization.
Robust analytical and reporting skills.
Good understanding of e-commerce and lead generation.
Excellent communication and problem-solving skills.
Preferred
E-commerce campaign experience.
Knowledge of SEO, email marketing, or CRM.
Google Ads or Meta Blueprint certification is an advantage.
Portfolio/case studies preferred.