20 Aug
|
Ecomoney Insurance Brokers
|
India
20 Aug
Ecomoney Insurance Brokers
India
Responsibilities
Performance Marketing & Lead Generation
Own end-to-end paid marketing across Meta, LinkedIn, and Google Ads.
Develop and execute audience targeting strategies focused on HNIs, NRIs, business owners, and affluent specialists.
Manage campaign budgets, optimization, A/B testing, and lead generation performance.
Execute account-based marketing (ABM) and multi-channel outreach campaigns via email, LinkedIn, WhatsApp, and other channels.
Track and improve key metrics including CPL, CTR, conversion rates, lead quality, meetings generated, and pipeline contribution.
Content, Brand & Thought Leadership
Lead content strategy and execution across blogs, social media, email, website, and marketing collateral.
Manage creation of SEO articles, thought leadership content, newsletters, case studies, brochures, presentations, and ad copy.
Support executive branding and content amplification across LinkedIn and other platforms.
Ensure all communication reflects Alete's premium, advisory-led, and trust-based positioning.
Drive content repurposing across multiple channels and formats.
Digital Presence, Website & SEO
Own website management, content updates, landing pages, lead capture flows, and blog publishing.
Oversee SEO strategy and execution, including technical SEO, on-page optimization, backlink acquisition, local SEO, and AI-search visibility initiatives.
Manage Google Business Profile and ensure consistent digital visibility across online channels.
Continuously improve organic traffic, search rankings, and website conversion performance.
Creative & Campaign Execution
Manage external designers, content creators, and marketing vendors.
Develop creative briefs and oversee production of social media creatives, videos, reels, carousels, brochures, presentations, and campaign assets.
Ensure brand consistency and quality control across all customer-facing communications.
Coordinate campaign execution across paid, o
📌 Marketing Executive Gurugram (India)
🏢 Ecomoney Insurance Brokers
📍 India