Strategy & Positioning
Design and execute a scalable Go-To-Market strategy across cybersecurity service lines (VAPT, SOC-as-a-Service, Cloud/Network Security, DPDP Compliance, GRC)
Build ICP definitions, buyer personas, and positioning frameworks tailored to enterprise, mid-market, and BFSI/PSU buyers
Support leadership with market intelligence, competitive benchmarking (e.g., vs. peer CERT-In empanelled firms), and pricing strategy
Build and evolve repeatable GTM playbooks, SOPs, and campaign frameworks reusable across service lines and geographies

Full-Funnel & Demand Generation
Build and optimize full-funnel growth strategy across acquisition, activation, conversion, and retention
Develop structured sales & marketing funnels aligned to enterprise, long-cycle B2B buyers
Lead demand generation campaigns across digital, outbound, content, partnerships, and event-led channels
Drive Account-Based Marketing (ABM) strategy and execution for enterprise deal pipelines, including ABM trackers and delegate discovery for flagship events (GISEC, GITEX, VivaTech-style summits)




Own a first-100-SQLs style pipeline strategy for recent territories or service lines, with explicit MQL SQL Deal conversion ownership

Paid, Organic & Event-Led Growth
Plan and manage paid media (Google Search, LinkedIn Ads) across US, Europe, and GCC markets
Build organic content calendars spanning LinkedIn, X, Instagram, Facebook, and email rotated across core service lines
Design event/ABM GTM strategy for global cybersecurity and B2B summits ICP playbooks, outreach templates, and post-event pipeline conversion

RevOps, Reporting & Sales Alignment
Optimize CPL, CAC, funnel conversion rates, and revenue attribution models
Collaborate with sales leadership to improve MQL SQL Deal closures and shorten enterprise sales cycles
Select and operate the appropriate martech/GTM stack (CRM, automation, ABM tooling) suited to a Lean, Growth, or Scale-stage engagement
Deliver structured,

📌 Go To Market Gtm Consultant Nagpur (India)
🏢 KCyber Experts
📍 India