DIGITAL MARKETER / SOCIAL MEDIA EXECUTIVE (FACEBOOK & INSTAGRAM) REMOTE

Job Type: Full time
Location: Remote
Company: Skillverse Education & Migration (Australia-based Education & Migration Consultancy)

JOB SUMMARY

Skillverse Education & Migration is looking for a creative, execution-focused Digital Marketer (Social Media) to manage and grow our presence on Facebook and Instagram. You will be responsible for planning and creating engaging content, designing creatives, writing compelling captions, and executing social media campaigns that generate quality leads for our education and migration services. A key part of this role involves driving lead generation across India, Bangladesh, Indonesia, and the Philippines through organic and paid social media strategies.

KEY RESPONSIBILITIES
- Create and publish engaging Facebook and Instagram content (static posts, carousels, reels, and stories) based on weekly content requirements.
- Develop and maintain weekly and monthly content calendars aligned with business objectives.
- Write compelling captions, hashtags,



and calls-to-action (CTAs) to increase engagement and generate enquiries.
- Design high-quality, brand-consistent creatives using Canva (or similar design tools).
- Create and edit short-form videos and reels using trending formats, hooks, subtitles, and engaging visuals.
- Plan and execute social media campaigns focused on lead generation in India, Bangladesh, Indonesia, and the Philippines.
- Generate qualified enquiries through organic content, Meta advertising campaigns, and lead generation strategies.
- Monitor campaign performance, analyse key metrics (reach, engagement, leads, and conversions), and submit weekly performance reports.
- Coordinate with internal teams to gather updates, offers, testimonials, and service information for content creation.
- Respond to or assist with social media comments, messages, and enquiries when required.
- Continuously research social media trends, competitor activities

📌 Digital Marketing Specialist (India)
🏢 Skillverse Education and Migration
📍 India