Digital Marketing Manager – SaaS / Software

Experience:
5–8 Years

Employment Type:
Full-Time

Department:
Digital Marketing

Industry:
SaaS / Software Product

Notice Period:
Immediate to less than 30 days

Relevant Experience:
Minimum 2–3 years of experience in a SaaS / Software Product Company

Reporting To:
Management

Location:
Erode

Accommodation will be provided for outstation candidates

About the Role

We are looking for an experienced and results-oriented
Digital Marketing Manager
with proven experience in a
SaaS or Software Product Company
to lead digital marketing initiatives and drive measurable business growth.

The ideal candidate will have strong hands-on experience in performance marketing, SEO, lead generation, content marketing, website optimization, and digital campaigns for software products.

Key Responsibilities: SaaS Product Marketing
- Develop and execute digital marketing strategies for SaaS/software products.
- Understand target customers, industry segments, competitors, use cases, and customer pain points.




- Create campaigns based on customer segments and product use cases.
- Develop strategies to increase product awareness, enquiries, demos, trials, and paid subscriptions.
- Support current product and module launches and promotional campaigns.

Lead Generation
- Generate qualified leads through digital marketing channels.
- Develop and manage campaigns for product demos, free trials, enquiries, and direct sales.
- Work closely with the Sales/BDM team to improve lead quality and conversion.
- Track leads from initial enquiry through demo and final conversion.
- Continuously optimize lead quality and acquisition costs.

Performance Marketing
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
- Plan campaign budgets and monitor campaign performance.
- Track and optimize key metrics such as
CPL, CAC, CTR, conversion rate, and ROAS
.
- Conduct A/B testing for advertisements, landing pages, offer

📌 Digital Marketing Manager (Erode)
🏢 InfinityHub
📍 Erode