Profile Summary-

The Area Sales Manager (ASM) will drive primary and secondary sales, build and strengthen the distribution network and execute market expansion strategies across the assigned territories. This is a high accountability, field-intensive role suited to a sales professional capable of establishing and scaling sales and marketing operations in a startup environment.

The ASM will identify market opportunities, appoint and manage distributors, stockists and super stockists, develop retail, institutional, General Trade and Modern Trade channels, recruit and lead sales professionals, improve product availability and visibility and achieve monthly sales, volume, collection and distribution targets.

This role requires strong FMCG sales execution and practical knowledge of food and beverage distribution, route-to-market planning, trade marketing, retailer engagement, customer relationship management and credit, collection discipline.

Key Responsibilities-

1. Sales Planning and Target Achievement
- Prepare and execute monthly,



quarterly and annual territory sales plans aligned with organisations objectives.
- Plan and achieve assigned targets for primary sales, secondary sales, revenue, product volume, outlet coverage, new-product placement and collections.
- Develop market-wise, channel-wise (distributor, stockist, super stocklist, GT, MT), SKU-wise sales forecasts.
- Monitor daily sales performance and take immediate corrective action when performance is below assigned target.
- Ensure adequate sales focus on high-margin, strategic, newly launched and slow-moving products.
- Prepare beat plans, route plans, journey plans and retailer coverage plans for self and subordinate sales team.
- Identify untapped markets, growth opportunities, high potential areas and recent customer segments within the assigned areas.
- Recommend territory expansion, new B2B partner appointments and route rationalisation based on market potential.

2. Channel Partner Management
- Id

📌 Area Sales Manager (Bhawanipatna)
🏢 Asthamurti Foods
📍 Bhawanipatna