Mentors Eduserv is an EdTech organization focused on delivering high-quality academic content and digital learning solutions for competitive-exam aspirants. We are looking for an experienced Performance Marketing / YouTube Manager who can drive our digital growth across YouTube, paid advertising, SEO, and social media.
Role Overview
We are hiring for two closely aligned profiles under :
1. YouTube Manager
or
1. Performance Marketing Manager
Candidates with solid expertise across YouTube, Instagram, Facebook, LinkedIn + Google Ads + Meta Ads + SEO.
Skills:-
YouTube Management:-
- YouTube channel growth and complete channel management
- YouTube SEO and content optimization
- Video title, description, tags, keywords and thumbnail optimization
- YouTube Analytics and audience insights
- Improving views, watch time, CTR, retention and subscriber growth
- Content strategy and publishing calendar
- Competitor/channel analysis
- Understanding YouTube algorithm and recommendation systems
- Lead generation and conversions through YouTube
Google & Meta Ads:-
- Google Ads campaign planning, execution and optimization
- Meta Ads campaign management
- Lead generation and conversion campaigns
- Audience targeting and retargeting
- Campaign budgeting and optimization
- A/B testing of creatives, audiences and landing pages
- Monitoring CPL, CPA, ROAS, CTR, CPC and conversion rates
- Performance reporting and campaign analysis
SEO:-
- Social media SEO
- Website SEO and on-page optimization
- YouTube SEO
- Keyword research and content optimization
- Technical/basic SEO understanding
- Improving organic traffic, rankings and visibility
- SEO performance tracking through relevant tools
Key Responsibilities
- Develop and execute an integrated YouTube, Instagram, Facebook, LinkedIn, Paid Media and SEO growth strategy.
- Take responsibility for YouTube channel growth and performance.
- Plan and execute Google and Meta advertising campaigns.
- Analyze camp