Company: U-Vita Nutrition World
Location: Borivali [W] next to platform no.1

Job Title: Senior D2C Growth & Brand Lead – U-Vita

About U-Vita

U-Vita is a quick-growing health and wellness brand focused on delivering high-quality, science-backed products directly to consumers. Our mission is to build a trusted, performance-driven D2C brand that customers love and return to.

We are looking for a strategic and execution-driven Senior D2C Expert who can lead the brand end-to-end — from growth strategy to performance marketing, retention, and brand building.

Role Overview

The Senior D2C Growth & Brand Lead will own the complete D2C P&L; for U-Vita and drive scalable, profitable growth across digital channels. This leader will combine brand thinking with performance rigor and customer-first execution.

This is a high-impact leadership role responsible for building U-Vita into a category-leading D2C brand.

Key Responsibilities
D2C Strategy & P&L; Ownership
Own end-to-end D2C revenue, growth, and profitability.
Develop and execute a 12–24 month growth roadmap.




Define CAC, LTV, retention, and contribution margin targets.
Drive data-led decision making across the funnel.
Performance Marketing Leadership
Lead acquisition across Meta, Google, Amazon, marketplaces, and emerging channels.
Optimize CAC, ROAS, and blended acquisition efficiency.
Scale paid campaigns while improving marketing efficiency ratio.
Manage agencies and in-house performance teams.
Brand Building & Positioning
Define U-Vita’s brand narrative, tone, and positioning in the wellness space.
Lead creative strategy across paid, organic, and owned channels.
Ensure consistent brand identity across website, social, packaging, and communication.
Build robust brand recall and customer trust.
E-commerce & Website Optimization
Optimize conversion rates (CRO) across the website.
Improve user journey, product storytelling, and checkout flows.
Drive AOV growth through bundli

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