About the role
We're a Marathi-language exam-coaching institute running courses for aspirants across Maharashtra. You'll own our paid acquisition — the Meta and Google campaigns that bring in enquiries and admissions. This is a numbers role: you decide where the budget goes, and you're the one who knows why the cost per lead moved.
What you'll do
Plan, launch and optimise campaigns on Meta (Facebook/Instagram) and Google
Manage daily budgets and scale what's working; kill what isn't
Test creatives, hooks and audiences with the content team
Track CPL, CTR, ROAS and cost per admission, and report on them daily
Set up and maintain pixels, lead forms, WhatsApp and landing-page tracking
Work with the counselling team to close the loop between lead and admission
What we're looking for
1+ year hands-on with Meta Ads Manager (mandatory)
Comfort with Google Sheets and daily reporting
Ability to read numbers and explain decisions, not just run campaigns
Marathi and English communication
Google Ads / YouTube ads experience is a plus
Positive to have
Experience in education, coaching or any lead-gen business
Basic creative sense — knowing which thumbnail or hook will work.