Key Responsibilities:
Social Media Strategy & Planning
Develop monthly and quarterly social media marketing strategies aligned with business goals.
Create platform-specific strategies for Facebook, Instagram, LinkedIn, YouTube, and Google platforms.
Research competitors and analyze industry trends to improve brand positioning.
Identify opportunities to increase organic reach, engagement, and lead generation.
Prepare campaign strategies for launches, promotional activities, festive campaigns, and branding initiatives.
Content Planning & Management
Prepare detailed monthly content calendars for all social media platforms.
Coordinate with graphic designers, video editors, and content teams for timely content execution.
Plan engaging content formats including reels, carousels, static creatives, stories, and advertisements.
Ensure content consistency with brand tone, identity, and marketing goals.
Generate cutting-edge campaign ideas and storytelling concepts for social media.
Content Writing & Creative Direction
Write engaging captions, hooks, headlines,



taglines, ad copies, and promotional content.
Create powerful reel hooks and attention-grabbing advertisement scripts.
Develop audience-focused content that increases engagement and conversions.
Suggest creative concepts for posters, reels, testimonials, educational videos, and branding campaigns.
Ensure all written content is grammatically robust, impactful, and aligned with current trends.
Trend Research & Competitor Analysis
Regularly monitor social media trends, viral content styles, trending audio, and industry updates.
Compare competitors’ content strategies, advertisements, reels, and audience engagement patterns.
Analyze successful brands and implement suitable strategies for business growth.
Stay updated with Meta algorithm changes, social media updates, and digital marketing trends.
Meta Ads & Performance Marketing
Possess basic to intermediate knowledg

📌 Social Media Executive Ballygunge
🏢 White Zone Dental Clinic
📍 Ballygunge