Sales & Marketing Executive – Electric Forklift MachinesJob Description

We are looking for a motivated Sales & Marketing Manager with knowledge of electric forklifts and material-handling equipment. The candidate will be responsible for developing sales opportunities, visiting customers, understanding their material-handling requirements, explaining suitable electric forklift solutions, and achieving sales targets.

Key Responsibilities
Identify and develop new customers for electric forklift machines.
Visit factories, warehouses, logistics companies, and industrial customers.
Understand customer requirements such as load capacity, lifting height, battery type, working hours, and application.
Explain electric forklift specifications, features, advantages, and operating costs to customers.
Prepare quotations and negotiate pricing and commercial terms.
Follow up on enquiries, quotations, demonstrations, and sales orders.
Conduct product demonstrations and coordinate with the technical/service team.




Maintain valuable relationships with existing customers and generate repeat business.
Monitor competitor products, pricing, and market trends.
Develop dealer/channel sales opportunities where required.
Maintain customer and sales records and provide regular sales reports.
Achieve monthly and annual sales targets.

Electric Forklift Product Knowledge

The candidate should have a basic understanding of:
Electric forklift types and applications
3-wheel and 4-wheel electric forklifts
Load capacity and rated capacity
Lift height and mast types
Lithium-ion and lead-acid batteries
Battery charging and charging requirements
AC drive and hydraulic systems
Fork dimensions and attachments
Turning radius and operating space
Safety features and operator requirements
Preventive maintenance and after-sales service
Comparison between electric, diesel, and LPG forklifts
Total cost of ownership and operating cost advantages

Required Skills
Positive

📌 Sr Sales Navrangpura
🏢 Haul Material Handling
📍 Navrangpura