Marketing Strategy & Planning
Develop and implement comprehensive marketing strategies for Life Science, Diagnostic and Fine chemicals.
Collaborate with sales teams to align marketing strategies with business goals and lead generation targets.
Conduct market research/assessment to identify recent prospects, customer preferences, and competitive activities.
Branding & Product Positioning
Manage and enhance MP Biomedicals' brand image in the Indian market.
Create targeted messaging that communicates the value proposition of MP Biomedicals' products to different customer segments.
Design and launch campaigns to increase brand awareness and product visibility across various platforms.
Lead Generation & Conversion
Collaborate with the sales team to develop and execute lead generation initiatives.
Track lead conversion rates and analyze the effectiveness of marketing activities in driving sales.
Use CRM system ZOHO to manage leads and measure campaign success.
Content Creation & Management
Oversee the creation of high-quality marketing materials, including brochures, presentations, email campaigns, and website content.
Work with cross-functional teams to develop content for product launches, webinars, and trade shows.
Write and publish compelling LinkedIn and social media posts to engage with the scientific community.
Digital Marketing & Online Presence
Develop and manage digital marketing strategies, including SEO, SEM, content marketing, and social media campaigns.
Leverage tools like LinkedIn, Instagram, and other digital platforms to reach target audiences.
Monitor and analyze digital campaign performance metrics to optimize reach and engagement.
Event Management
Plan and execute events such as webinars, roadshows, trade shows, exhibitions, and product launch events.
Coordinate logistics, promotion, and post-event follow-up to ensure maximum engagement.
Measure the impact of events on lead generation a