20 Aug
|
RANGREZ International Private
|
Noida
20 Aug
RANGREZ International Private
Noida
Performance Marketing Manager
Experience: 5+ Years | Location: Noida | Department: Marketing | Employment Type: Full time
About the Role
We are looking for a performance-driven Performance Marketing Manager to manage and scale our digital advertising across Meta Ads and Google Ads, with a strong focus on profitable growth and customer acquisition.
Key Responsibilities
Plan, execute, optimize and scale campaigns across Meta & Google Ads.
Monitor ROAS, POAS, ROI, CAC, AOV, CPA, CPC, CPM, CTR and Conversion Rate.
Manage the complete performance funnel, including acquisition, conversion and retargeting.
Conduct A/B testing of creatives, audiences, ad copies, offers and landing pages.
Analyze performance through GA4 and Shopify and identify growth opportunities.
Manage tracking using Meta Pixel, Conversion API and GA4.
Collaborate with the creative team to develop high-performing ads, videos and UGC.
Identify underperforming campaigns and take corrective actions.
Prepare performance reports and forecast budgets, revenue and acquisition targets.
Track competitors and market trends to improve campaign performance.
Required Skills & Qualifications
5+ years of hands-on Performance Marketing/Paid Media experience.
Robust expertise in Meta Ads Manager, Google Ads, Shopify and GA4.
Strong understanding of CAC, ROAS, POAS, ROI and attribution.
Experience scaling E-commerce/D2C campaigns profitably.
Excellent analytical, reporting and data-driven decision-making skills.
Solid Excel/Google Sheets skills.
Preferred
Experience in D2C, E-commerce, Fashion, Jewellery, Beauty or Lifestyle brands, with experience in high-volume online transactions and performance-focused creative strategy.
Pay: ₹1,000,000.00 per year
Work Location: In person
📌 Performance Marketing Manager Noida
🏢 RANGREZ International Private
📍 Noida