Performance Marketer

About the Role

Mobyink Innovations is looking for an experienced Performance Marketer who can take ownership of high-budget digital advertising campaigns and drive measurable business results.

We are looking for someone who understands that performance marketing is not just about running ads — it is about generating quality sales, controlling acquisition costs, scaling campaigns and consistently improving ROAS.

The ideal candidate should have hands-on experience managing sales/conversion campaigns, large advertising budgets, multiple campaigns and parameters simultaneously, and the ability to make data-driven decisions quickly.

Key Responsibilities
Plan, launch, manage and optimize performance marketing and sales campaigns across platforms such as Meta Ads, Google Ads and other relevant channels.
Handle and optimize large advertising budgets with a robust focus on profitability and scalability.
Take ownership of key performance metrics including ROAS, CAC/CPA, CPL, CTR, CPC, CPM, Conversion Rate, AOV and overall revenue.




Work towards maintaining and improving ROAS targets, ideally in the 3X–8X+ range wherever commercially achievable, depending on the campaign, product, market and budget.
Manage multiple campaigns, ad sets, audiences, creatives, funnels and targeting parameters simultaneously.
Continuously monitor campaign performance and identify prospects for scaling, optimization and cost reduction.
Conduct regular A/B testing of creatives, audiences, copy, offers, landing pages and campaign structures.
Analyze campaign data and identify what is driving or hurting performance.
Build and execute strategies for campaign scaling without compromising efficiency.
Monitor daily spends, conversions, revenue and profitability to ensure budgets are being utilized effectively.
Work closely with the creative and content teams to develop high-converting ad creatives and messaging.
Coordinate with sales and business teams t

📌 Meta Ads Manager Patrakar Colony
🏢 Mobyink Innovations
📍 Patrakar Colony