RENEE Cosmetics is one of India’s fastest-growing Indian beauty brands, reinventing the industry with high-quality, cruelty-free, and FDA-approved products. We are not just a makeup brand; we are a community of bold, ambitious individuals. From our game-changing
*Fab 5*
lipsticks to our innovative
*Princess*
range, we are disrupting the market with products that offer convenience, innovation, and class.
We are looking for a data-driven
Meta Ads Specialist
who can blend creative strategy with analytical rigor to scale our acquisition channels to the next level.
As our
Performance Marketer,
you will own the end-to-end strategy and execution of our Facebook and Instagram advertising. You won't just be "running ads"—you will be responsible for profitable scaling. You will manage significant monthly ad spends, driving recent customer acquisition (NCAC)
while maintaining healthy ROAS. You will work directly with the Head of Ecommerce and the creative team to crack the code on viral, high-converting creatives.
Key Responsibilities
1. Campaign Management & Strategy
- Own the Meta Ad Account:
Plan, execute, and optimize conversion-focused campaigns on Facebook and Instagram for RENEE’s various product lines (Lips, Face, Eyes, Fragrance).
- Full-Funnel Strategy:
Manage the entire funnel from cold traffic (Prospecting) to high-intent retargeting (DPA/Catalog Sales), ensuring optimal frequency and reach.
- Budget Management:
Efficiently allocate budgets across campaigns to maximize ROAS and volume, ensuring we hit daily and monthly revenue targets.
2. Creative Strategy & Testing (Critical)
- Creative Iteration:
Act as the feedback loop between data and design. Analyze creative performance (Thumb-stop ratio, CTR, Hook rate) and brief the creative team on what content is winn