Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.
- Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
- Manage campaign budgets and optimize CPL, CPA, ROAS, and conversion rates.
- Develop audience targeting, remarketing, and location-based marketing strategies.
- Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.
- Monitor campaign performance using GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM reports.
- Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
- Stay updated with the latest digital marketing trends and performance marketing strategies.

Pay: Up to ₹45,084.19 per month

Benefits:
- Adaptable schedule
- Food provided
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Zirakpur)
🏢 upsurge
📍 Zirakpur