The position (AGM/DGM) is responsible for developing and executing strategic marketing initiatives to drive brand visibility, lead generation, customer engagement, and sales growth for a large-scale residential development in Hyderabad. The role involves overseeing digital and offline marketing campaigns, project launches, branding activities, channel-partner marketing, market research, and team leadership to achieve the organization's business objectives.
Key Responsibilities:
1. Strategic Marketing & Brand Management
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Build and strengthen the company's brand positioning in the real estate market.
- Plan and execute marketing campaigns for residential & mixed-use projects.
- Monitor market trends, competitor activities and customer preferences to identify growth opportunities.
- Manage corporate branding, project branding and public-relations activities.
- Responsible for setting up experience centre/Sales offices in consultation with Planning & Projects.
2.
Lead Generation & Sales Support
- Drive qualified lead generation through digital, print, outdoor and event-based marketing.
- Coordinate with sales teams to improve conversion rates and customer acquisition.
- Develop marketing collateral including brochures, presentations, advertisements and promotional materials.
- Support project launches, exhibitions and customer-engagement events.
3. Digital Marketing
- Oversee digital marketing channels, including:
Social media marketing
SEO / SEM
Email marketing
Google Ads and Meta Ads
Website management
Online lead portals
- Analyse campaign performance using analytics tools and optimise ROI.
- Manage CRM integration and marketing-automation initiatives.
4. Advertising & Media Management
- Plan media-buying strategies across print, television, radio, outdoor and digital platforms.
- Negotiate with agencies, vendors and media partners for cost-effective campa