Role & responsibilities
Plan, execute, and optimize lead generation campaigns on Meta platforms (Facebook & Instagram) to achieve business targets.
Manage end-to-end campaign setup, audience targeting, retargeting, and budget allocation through Meta Ads Manager.
Monitor and improve key performance metrics such as CPL, CTR, ROAS, and conversion rates.
Conduct A/B testing of ad creatives, copies, audiences, and landing pages to maximize campaign performance.
Collaborate with the Creative, Content, and Sales teams to improve lead quality and campaign effectiveness.
Track campaign performance using Meta Pixel, Conversion API, Google Analytics, and prepare regular MIS reports.
Stay updated on industry trends, competitor activities, and Meta platform updates to identify current growth prospects.

Preferred candidate profile
35 years of experience in Performance Marketing with hands-on expertise in Meta Ads.
Solid understanding of lead generation, conversion optimization, and digital marketing analytics.
Proficiency in Meta Ads Manager, Meta Business Suite, Google Analytics, and related tracking tools.

📌 Performance Marketing Manager New Delhi
🏢 SHEMROCK
📍 New Delhi