Paid Media Specialist

We are looking for an experienced and performance-driven Paid Media Specialist who can independently plan, launch, manage, and optimise paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) Ads.

The ideal candidate has a solid understanding of performance marketing, tracking, customer journeys, creative strategy, landing pages, and advertising algorithms. You should be comfortable taking full ownership of campaigns with minimal supervision.

Key Responsibilities
Plan, create, launch, and manage Google Ads and Meta Ads campaigns independently.
Manage Search, Display, Performance Max, Remarketing, Facebook, and Instagram advertising campaigns.
Monitor campaign performance and continuously optimise for leads, sales, conversions, ROAS, CPA, and other business objectives.
Set up and manage conversion tracking using Google Tag Manager (GTM).
Implement, troubleshoot, and manage Meta/Facebook Pixel and conversion events.
Analyse the complete customer/user journey, from ad impression and click through to landing page and conversion.




Identify opportunities to improve campaign targeting, messaging, creatives, and landing page performance.
Work with designers and content teams to develop effective ad creatives, headlines, ad copy, and calls-to-action.
Review landing pages and recommend improvements to design, messaging, user experience, and conversion rates.
Understand and adapt campaigns based on changes in Google Ads and Meta Ads algorithms.
Conduct audience, keyword, competitor, and performance analysis.
Create reports and provide actionable recommendations based on campaign data.
Independently troubleshoot campaign, tracking, and performance issues.

Requirements
Minimum 2+ years of hands-on paid media experience.
Robust practical knowledge of Google Ads.
Robust practical knowledge of Facebook/Meta Ads Manager.
Google Tag Manager experience is mandatory.
Facebook/Meta Pixel knowledge is mandat

📌 Paid Media Specialist Chandlodiya
🏢 DigitalZoop
📍 Chandlodiya