Performance Marketing Head – Presidium School

Location: Delhi NCR
Experience: 8–12+ years in Performance Marketing, preferably in Education/School/EdTech
Team Size: Large team of Business Managers & Admission Counsellors
Branch Coverage: 15+ School Branches

Job Summary

We are looking for an experienced Performance Marketing Head to lead and manage digital marketing and lead-generation activities across 15+ Presidium School branches. The candidate will be responsible for driving high-quality admission leads, improving conversions, optimizing marketing spends, and working closely with a large team of Business Managers and Admission Counsellors.

The ideal candidate should have strong expertise in Meta Ads, Google Ads, lead generation, CRM, performance analytics, funnel optimization, and multi-location marketing.

Key Responsibilities
- Develop and execute performance marketing strategies for 15+ school branches across Delhi NCR.
- Plan and manage large-scale Google Ads, Meta Ads and other digital campaigns for admissions.




- Drive high-quality leads and optimize campaigns based on CPL, CAC, lead quality, conversion rate and admission revenue.
- Create branch-wise marketing strategies based on target audience, competition, location and admission requirements.
- Manage and optimize substantial monthly digital marketing budgets.
- Lead a large team of Business Managers, Admission Counsellors and marketing professionals.
- Work closely with Business Managers to convert marketing leads into school visits and admissions.
- Establish a robust Lead → Follow-up → Visit → Registration → Admission conversion funnel.
- Monitor daily and weekly performance of each branch and identify gaps in lead generation and conversion.
- Use CRM and analytics tools to track lead sources, campaign performance and admission conversions.
- Develop dashboards and regular MIS reports for senior management.
- Conduct A/B testing of creatives, landing pages, audiences and campaign strategies.
- Coo

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