Digital Marketing Specialist – Google Ads & Meta Ads

Experience: 3–5 Years

Key Requirement: Proven experience managing paid advertising budgets of ₹1 lakh+ per month

Role Overview

We are looking for a performance-driven Digital Marketing Specialist with 3–5 years of hands-on experience in Google Ads and Meta Ads. The ideal candidate should have a strong understanding of paid acquisition, campaign optimization, lead generation, audience targeting and performance analytics.

Key Responsibilities

* Plan, execute and optimize campaigns across Google Ads and Meta Ads.

* Manage monthly advertising budgets of ₹1 lakh or more.

* Monitor CPL, CPA, ROAS, CTR, CPC, conversion rates and other key performance metrics.

* Conduct audience research, keyword research and competitor analysis.

* Create and manage campaigns across Search, Display, YouTube, Facebook and Instagram.

* Perform A/B testing of creatives, audiences, ad copies and landing pages.

* Optimize campaigns to improve lead quality, conversions and return on ad spend.





* Track campaign performance using Google Analytics/GA4, Google Tag Manager and Meta Ads Manager.

* Prepare regular performance reports and provide actionable insights.

* Work closely with creative and content teams to develop high-performing ad creatives.

Required Skills

* 3–5 years of practical experience in digital/performance marketing.

* Strong hands-on expertise in Google Ads and Meta Ads.

* Proven experience independently managing ₹1 lakh+ monthly ad budgets.

* Solid analytical and data-driven approach.

* Good understanding of conversion tracking, pixels, remarketing and funnels.

* Experience with GA4, GTM and Meta Pixel/CAPI is preferred.

* Strong knowledge of lead-generation and e-commerce campaigns.

Preferred: Candidates should be able to demonstrate actual campaign results, including budgets managed, CPL/CPA improvements, lead volumes, conversions and ROAS achieved.

Pay: ₹10,074.94 - ₹150,000.00 per mon

📌 Digital Marketing Specialist (Lucknow)
🏢 AKBH CODE AI TECHNOLOGIES
📍 Lucknow