You will own paid acquisition end-to-end across Meta and Google. This is not a "set it and forget it" role — you'll be in the ad accounts daily, reading the data, killing what doesn't work, scaling what does, and constantly testing current creatives and audiences. You'll work directly with the founder and have real ownership over growth.

Key Responsibilities

Ad Management & Optimization
Plan, launch, and manage campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, PMax, YouTube)
Monitor campaigns daily — track spend, ROAS, CPA, CTR, CPM, AOV, and conversion rates; act quick on what the numbers say
Manage budget allocation across campaigns so winning campaigns get funded and underperformers get cut — no emotional attachment to losing ads
Run full-funnel campaigns: prospecting, retargeting, and retention

Data & Analytics
Build and maintain weekly performance reports (spend, revenue, ROAS by campaign/channel/product category)
Analyze which products, collections, and price points convert best on paid channels
Track attribution across website,



WhatsApp, and marketplace channels; understand the difference between platform-reported and actual business ROAS
Set up and audit pixels, conversion events, catalogs, and Google Analytics/GA4

Creative Experimentation
Develop creative testing frameworks — hooks, formats (static, carousel, reels/video), messaging angles, and offers
Brief and collaborate with content/design on ad creatives; write compelling ad copy in English (Tamil a plus)
Maintain a structured testing log: what was tested, what won, what we learned
Stay on top of ethnic wear/fashion ad trends and competitor creatives

Growth & Strategy
Plan campaign calendars around festive seasons, launches, and sale events
Contribute ideas beyond ads: landing page improvements, offer structures, bundling, WhatsApp funnels
Own scaling targets with healthy unit economics — growth that makes money, not vanity numbers

Must-Haves

📌 Digital Marketing Manager Mandaveli
🏢 Ekanta
📍 Mandaveli