Job Description
We are looking for a proactive, results-oriented product marketing professional with a strong blend of technical expertise, strategic thinking, and execution excellence. The ideal candidate will be capable of working with cross-functional teams, influencing stakeholders, and driving profitable business growth through effective planning and execution.
Candidates should have significant experience in the CCTV industry, with a solid understanding of customer requirements and video surveillance technologies. The role requires the ability to translate customer insights into product concepts, technical requirements, and commercial solutions. The successful candidate will own the entire product lifecycle—from customer discovery and innovation through prototyping, productization, and business scaling.
Responsibilities
New Product Development
Define & own the Product and Technology roadmap for the portfolio. Have a strong sales & customer connect to analyse customer problems, market needs and technology trends to create on-time,
on-cost differentiated offerings that earn significant ROI for the business.
Understand the different needs of target segments and ensure that the portfolio, channel and competency is aligned to win in the market
Carry out Make vs Buy decisions for NPI development. Liaison with Engineering, Sourcing, QA teams to execute NPIs. Meet 100% say/do ratio on all NPIs. Align with Regional & Global counterparts for cross-learning and roadmap alignment.
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
Product Portfolio Management
Regular Voice of Sales and Voice of Customer survey to understand the Product Gaps and execute action plan to address the gaps
2
Ensure correct Pricing and Positioning for all the products in the po