Zyorika International is a quick-growing fashion and lifestyle brand expanding across leading e-commerce marketplaces in India. We focus on delivering a seamless customer experience and building long-term customer relationships through data-driven engagement strategies.
Role Overview
We are looking for a CRM skilled to manage customer lifecycle, engagement, and retention strategies. This role will focus on improving customer experience, increasing repeat purchases, and building brand loyalty across all e-commerce platforms including Myntra, Ajio, Nykaa, and Flipkart.
Key ResponsibilitiesCustomer Lifecycle Management
Plan and execute CRM strategies across the customer journey (acquisition → engagement → retention → reactivation)
Develop segmentation strategies based on customer behavior, purchase history, and preferences
Retention & Engagement
Design loyalty programs, offers, and personalized communication strategies
Improve customer lifetime value (CLV) and retention rates
Campaign Management
Plan and execute CRM campaigns aligned with marketplace sales and brand calendar
Coordinate with marketing and design teams for creatives and content
Track campaign performance and optimize based on insights
Data Analysis & Insights
Analyze customer data, purchase patterns, and engagement metrics
Generate reports on retention, churn, and campaign performance
Use insights to improve targeting and personalization
Customer Experience
Monitor customer feedback, reviews, and ratings across platforms
Identify pain points in the customer journey and recommend improvements
Work with operations and support teams to enhance overall experience
Tools & Automation
Set up automated journeys (welcome flows, abandoned cart, win-back campaigns)