Job Title: Area Sales Executive (ASE) / Area Sales Officer (ASO) - Auto

Location: Lucknow, Uttar Pradesh

Job Type: Full Time | Field Sales Role

Job Overview:
We are looking for a dynamic Area Sales Executive / Area Sales Officer - Auto to drive merchant expansion, product adoption, and sales growth in the assigned territory. The role involves managing retailers, increasing product penetration, improving transaction performance, and achieving business targets.

Key Responsibilities:
Drive merchant acquisition and expand product distribution in assigned territory.
Increase product usage and adoption among existing merchants.
Achieve sales targets through repeat transactions and revenue growth.
Execute local sales campaigns, promotions, and activation programs.
Ensure smooth rollout of recent product launches.
Build and maintain robust relationships with retailers and key merchants.
Monitor market trends, competitor activities, and provide field insights.
Track daily sales activities and performance metrics.

Key Performance Indicators (KPIs):




Active merchant base growth
Monthly transaction/value growth
Product penetration
Territory sales achievement
Merchant engagement & retention
ASE: Minimum 5 years of experience
ASO: Minimum 2 years of experience
Minimum 75% experience in tyre field sales preferred:
Current designation: ASE / ASO
Robust territory handling and relationship management skills
Proven track record in achieving sales targets

Preferred Industry Background:
MRF Tyres
Apollo Tyres
JK Tyre
CEAT
Balkrishna Industries
Bridgestone
Goodyear
Michelin
TVS Srichakra

Skills Required:
Field Sales
Territory Management
Dealer / Retailer Management
Channel Sales
Distributor Management
Business Development
Relationship Management
Target Achievement
Market Expansion
Customer Handling

Other Requirements:
Local language + Basic English + Hindi preferred
Field work: 6 days/week (11 AM - 8 PM)

📌 Area Sales Executive Lucknow
🏢 Kiara Global Services
📍 Lucknow