21 Aug
|
Recognized
|
India
La Pink is a Skin
care & Personal care brand with a holistic focus and dermatologically
tested skincare line. The brand's products draw inspiration from wellness
trends that are popular in India and beyond, by formulating clean and natural
products using highest quality ingredients to provide the purest of products
for consumers - 100% Micro plastic Free Skin Care Formulations for the first
time in India! Our
unique products are made with White Haldi as a core ingredient, and imported
ingredients from France, USA, and Switzerland. We are committed to our
#ZeroMicroplasticsInside mission, and strive to provide our customers with the
best possible experience.
La Pink was launched in 2022 by Mr. R.C. Jain & Mr. Nitin Jain Director
at La Pink. Mr. Jain is the former Founder of Marvel Group and has invested in
many Indian & International brands.
Roles & Responsibilities: - The
role holder would be responsible for ideating and creating unique and engaging
content / communication for the brand that can be used for
various mediums & platforms.
Ideation - Develop content ideas for marketing campaigns, social calendar &
social media, media ads, performance ads,emailers, newsletters, PRs, SMS, Whatsapp, website content and
banners, blog posts and articles, video scripts, listing, A+ content and
product descriptions to promote our products on all E -commerce platforms.
Creation & Execution - Write and curate short and long format contextual, innovative,
clutter breaking and error -free content that align with brand guidelines and
business objectives maintaining a consistent brand voice and messaging across
all channels.
Proofread, edit and correct content that is finalized for
execution. Research, if required.
Use SEO principles to maximize copy’s
reach.
Source images and other content required to support the team.
Interpret creative direction and adapt points from creative briefs into
persuasive copy concepts.
Interpret copywriting briefs to understand
project requirements.
Simultaneously manage multiple projects
with short deadlines.
Propose copy concepts and present underlying strategic thinking to business
leaders.
Collaborate with creative and marketing
team on large - and small -scale marketing projects (e.g. email campaigns and
landing pages).
Work
closely with internal graphics team to co create content, give creative content
inputs and build marketing projects and brand
campaigns.
Collaborate with Marketing, PR and
Customer Experience to develop a variety of content marketing materials.
Monitor
Digital and media industry trends and competition to identify and create
variation.
Experiment new content ways and format.