Key Responsibilities
Leasing Demand Generation & Pipeline Development
Drive lead generation programs for commercial leasing
Build and manage relationships with IPCs, brokers, and channel partners
Develop targeted outreach and engagement strategies to attract enterprise clients
2. Branding & Asset Positioning
Define and implement brand strategy for commercial assets in line with TRIL brand ethos
Ensure consistency of brand identity across all assets and touchpoints
Develop storytelling frameworks to position assets (sustainability, design, experience, location advantage)
Upgrade on-ground branding including site experience, signage, and customer journey
3. Marketing Strategy & Execution
Develop integrated marketing plans (digital + offline) for leasing campaigns
Create marketing collaterals including pitch decks, brochures, virtual tours, and digital assets
Manage agencies, vendors, and production partners for campaign execution
4. Market Intelligence & Insights
Conduct market research and competitor benchmarking
Identify emerging trends in commercial real estate and workplace demand
Provide actionable insights for pricing, positioning, and tenant targeting
5. Stakeholder Management
Collaborate with Leasing, Asset Management, Projects, Legal, and Finance teams
Align marketing initiatives with leasing priorities and project timelines
Act as a bridge between corporate marketing and business teams
6. Budgeting & Performance Tracking
Manage marketing budgets and ensure optimal cost utilization
Track campaign effectiveness, lead conversion, and ROI metrics
Present periodic MIS and dashboards to leadership
Success Metrics
Lead generation and pipeline contribution to leasing
Brand visibility and asset differentiation
Channel partner engagement and effectiveness
Campaign ROI and cost per lead efficiency
Asset readiness for client visits and marketing experience execution