Here’s a comprehensive Job Description (JD) for a Healthcare Digital Marketing Executive suitable for a hospital like Suncoast Hospital.
Job Title: Healthcare Digital Marketing Executive
Location
Suncoast Hospital, Bengaluru
Employment Type
Full time
About the Role
Key Responsibilities
Social Media Marketing
Plan and execute monthly content calendars.
Create engaging posts, reels, and educational healthcare content.
Manage Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
Increase followers, engagement, and patient inquiries.
Paid Advertising
Create and optimize Meta (Facebook & Instagram) Ads.
Run Google Search and Display Ads.
Manage lead generation campaigns.
Improve campaign ROI and reduce cost per lead.
Content Marketing
Coordinate with doctors to create healthcare awareness content.
Write captions, blogs, website content, and patient education articles.
Create scripts for doctor videos and patient testimonials.
Plan disease awareness campaigns and health observance days.
Video & Creative Coordination
Coordinate video shoots with doctors.
Edit reels and short-form videos.
Design creatives using Canva or Adobe Creative Suite.
Create promotional posters, banners, and advertisements.
Website & SEO
Improve website SEO and local search rankings.
Update website content regularly.
Monitor keyword rankings and website traffic.
Optimize hospital service pages.
Google Business Profile
Manage Google reviews and ratings.
Respond professionally to patient reviews.
Upload photos, updates, and offers.
Improve local search visibility.
Analytics & Reporting
Track campaign performance.
Monitor website traffic, conversions, and lead quality.
Submit weekly and monthly performance reports.
Recommend improvements based on analytics.
Lead Management
Track digital inquiries.
Coordinate with front office and telecalling teams.
Ensure timely follow-up of online leads.
Monitor lead conversio