Develop and execute product strategy and portfolio plans for vegetable crops
Lead product lifecycle management from concept to commercialization
Work closely with R&D;, breeding, and production teams for pipeline development
Conduct market research, competitor analysis, and customer insights
Plan and execute product positioning, branding, and go-to-market strategies
Support sales teams with technical training, product knowledge, and field demonstrations
Monitor product performance, demand forecasting, and inventory planning
Drive farmer engagement programs, field days, and crop demonstrations
Identify prospects for current product introductions and market expansion
Drives the entire Lifecycle of Assigned Crops & Varieties.
Market survey, analysis, complete business planning, & execution with the sales team.
R&D; collaboration will lead commercialization.
Product Launches & Promotion.
Sales Support & Forecasting