Job Summary
Key Responsibilities
Organic Social Media Management
Manage day-to-day Instagram and Facebook accounts.
Develop monthly social media strategies and content calendars.
Plan and manage Reels, carousels, static posts, stories, and other social media content.
Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness.
Monitor social media trends and identify relevant content prospects.
Manage comments, DMs, and overall community engagement.
Analyze content performance and identify high-performing formats, topics, hooks, and creatives.
Meta Ads Management
Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
Manage campaign structure, budgets, audiences, ad sets, and creatives.
Set up and monitor Meta Pixel and Conversion API.
Conduct audience research and create Custom and Lookalike Audiences.
Test different creatives, ad copies, audiences, and campaign structures.
Monitor key performance metrics such as CTR, CPC, CPA, ROAS, CPM, and conversions.




Optimize campaigns based on performance data to improve ROI and conversions.
Maintain proper UTM tracking and campaign reporting.
Content, UGC & Influencer Marketing
Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content.
Coordinate with graphic designers, video editors, influencers, and content creators.
Identify and coordinate with relevant influencers for brand campaigns.
Manage UGC campaigns and evaluate content performance.
Ensure paid and organic content are aligned with overall marketing objectives.
Analytics & Reporting
Track and analyze social media and advertising performance.
Prepare regular performance reports and provide actionable insights.
Identify gaps and opportunities based on campaign and content data.
Recommend improvements in content, targeting, messaging, creatives, and campaign structure.
Required Skills:
Organic

📌 Digital Marketing Manager Kirti Nagar
🏢 Panav Biotech
📍 Kirti Nagar