Role & responsibilities

1. Google Ads Management
- Manage Google Search, Performance Max, Display and YouTube campaigns.
- Develop campaign structures around IVF
- Conduct continuous keyword research and search term analysis.
- Develop negative keyword strategies to reduce irrelevant traffic.
- Create and test multiple ad copies, headlines and extensions.
- Manage bidding strategies, budgets, locations, devices and audience targeting.
- Continuously optimize campaigns for conversions and patient quality.

2. Performance Marketing
- Develop a complete lead generation strategy for IVF patient acquisition.
- Optimize campaigns based on CPL, qualified leads, appointments, consultation and treatment conversion.
- Work with the CRM/team to track the complete funnel.

3. Budget Management
- Plan and allocate Google Ads budgets across cities, treatments and campaigns.
- Monitor daily spending and campaign efficiency.




- Scale high-performing campaigns while controlling wasted expenditure.

4. Competitor & Market Analysis
- Monitor competitor Google Ads activity, keywords, offers, landing pages and messaging.
- Identify new high intent search opportunities.
- Track changes in Google Ads and search market trends.

Preferred candidate profile

The candidate should have robust practical expertise in:

Google Ads / Google Search campaigns / Performance Max / YouTube Ads / Keyword research

Conversion optimization / Google Analytics / Google Tag Manager / Conversion tracking / Landing page optimization / A/B testing / Looker Studio / CRM and lead funnel analytics

Educational Qualification

Preferred:
- Bachelor's degree in Marketing, Digital Marketing
- Google Ads certifications
- Additional certification in Google Analytics is an advantage.

📌 Google Ads (New Delhi)
🏢 Gaudium IVF
📍 New Delhi