Job Description - Ecommerce & Performance Marketing Executive

Key Responsibilities:
Analyze, monitor, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads platforms, focusing on KPIs such as ROAS, CTR, CPC, CPA, conversions, and overall campaign efficiency.
Prepare detailed weekly and monthly performance reports with actionable insights, trend analysis, and recommendations to improve campaign performance and ROI.
Conduct regular audits of Meta Ads and Google Ads accounts to identify inefficiencies, optimization prospects, tracking gaps, and performance improvements.
Support campaign optimization through data analysis, audience insights, bid strategy recommendations, keyword analysis, and performance tracking.
Work closely with the marketing team for campaign planning, reporting, and performance improvements (mínimal involvement in creative/ad design).
Maintain and manage Shopify backend operations, including:
Order tracking and reporting
Product listing and catalog management
Product data accuracy checks




Sales and performance analysis
Build and maintain advanced Excel/Google Sheets dashboards and MIS reports for:
Inventory planning and projections
Sales and order tracking
Advertising performance analysis
Business and operational metrics
Generate accurate, data-driven reports to support management decision-making and business planning.
Coordinate with warehouse, operations, and marketing teams to ensure smooth execution of orders, inventory planning, and campaign readiness.
Monitor ecommerce platform performance and identify opportunities to improve operational efficiency and sales performance.

Skills & Requirements:
Strong knowledge of Meta Ads Manager and Google Ads platform.
Positive understanding of digital marketing metrics and ecommerce analytics.
Hands-on experience with Shopify platform operations.
Robust proficiency in Microsoft Excel and Google Sheets (Pivot Tables, VLOO

📌 Ecommerce & Performance Marketing Kharghar (India)
🏢 Oracura Solutions
📍 India