Job Title: Digital Marketing Specialist
Experience: 3+ Years
Location: Mohali
Employment Type: Full time

Job Summary

Key Responsibilities
Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Develop and implement SEO strategies to improve website rankings and organic traffic.
Create and manage social media content calendars and marketing campaigns.
Monitor website performance using Google Analytics, Google Search Console, and other reporting tools.
Generate high-quality leads through digital channels and optimize conversion rates.
Collaborate with the content, design, and sales teams to create engaging marketing materials.
Conduct keyword research, competitor analysis, and market research.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills:
Solid knowledge of SEO, SEM, PPC,



and Social Media Marketing.
Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
Understanding of content marketing and conversion rate optimization (CRO).
Familiarity with WordPress or other CMS platforms.
Basic knowledge of HTML/CSS is an added advantage.
Excellent analytical, communication, and problem-solving skills.
Ability to manage multiple campaigns simultaneously and meet deadlines.

Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Google Ads, Google Analytics, or Meta Blueprint certifications are preferred.

Preferred Experience
3+ years of proven experience in Digital Marketing.
Experience working in B2B or B2C marketing environments.
Robust portfolio showcasing successful digital marketing campai

📌 Digital Marketing Specialist Sahibzada Ajit Singh Nagar
🏢 Volvsoft India Private
📍 Sahibzada Ajit Singh Nagar