Kidology is one of India's fastest-growing kids' toy and learning products brands, offering creative and engaging products for children. With a robust presence across marketplaces, D2C channels, and retail networks, we are looking for a Performance Marketing Manager to lead customer acquisition and revenue growth through data-driven marketing strategies.

Job Summary:
Key Responsibilities:
Performance Marketing Strategy
Develop and execute customer acquisition strategies across Google and Meta platforms.
Plan and manage annual and monthly media budgets.
Drive revenue growth while maintaining target CAC and ROAS.
Identify growth prospects and scale campaigns efficiently.

Google Ads Management
Manage and optimize Search, Shopping, Performance Max, Display, and YouTube campaigns.
Conduct keyword research and competitor analysis.
Monitor campaign performance and optimize bidding strategies.
Improve conversion rates and quality scores.

Meta Ads Management
Manage Facebook and Instagram ad campaigns across prospecting, retargeting, and retention funnels.




Create and optimize campaign structures for scaling.
Develop audience segmentation and lookalike strategies.
Test creatives, copy, and targeting to maximize performance. Analytics & Reporting
Monitor KPIs such as ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.
Prepare daily, weekly, and monthly performance reports.
Analyze campaign data and provide actionable insights.
Track attribution and customer journeys using GA4 and Meta tools.

Conversion Rate Optimization
Collaborate with creative and website teams to improve landing pages.
Conduct A/B testing on creatives, audiences, and funnels.
Optimize website conversion rates and customer experience.
Improve funnel performance and reduce customer acquisition costs.

Marketplace & E-commerce Growth
Drive traffic and sales for D2C websites and marketplace channels.
Coordinate with Amazon, Flipkart, FirstCry, and Quick Commerce t

📌 Performance Marketing Manager Delhi
🏢 Success Talent Partner
📍 Delhi